Persuasive Advertising Techniques

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As learners should now have a greater understanding of television as a medium for advertising, we present another public service announcement to allow learners to develop their analytical skills. Various exaggerated adverts are shown to highlight the ways in which adverts manipulate audiences so that learners can look out for these techniques in the adverts they see every day. As an extension activity learners could be asked to present their own parodied versions of various popular adverts to the class.
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